"Valued customer"
Excitingly, I received my first proper grown up piece of direct mail from my rail company this week. It's a significant moment. It feels like our relationship has finally moved on to the next stage, after a courtship of seven years (I never was one to rush into relationships). We have both, it seems, accepted the inevitable, and recognised the symbiotic bond that links us, I the passenger, they the transport providers. After all, what is a transport provider without passengers to transport? If a tree falls in a deserted forest and all that. The point I'm somewhat clumsily making though (and this in fact follows directly from my last post about privatisation, which is not deliberate) is that I am no longer a faceless commuter. I am now a Valued Customer. I know, because it says so on the letter.
It is of course nice to be valued. However, I have to say I am not made to feel absolutely and completely valued by the rest of the text. "According to our records," it says, "you are a FCC Monthly Season Ticket holder or have been very recently." Now, most of that sentence I'm fine with. Indeed I applaud them for the perspicacity of their record-keeping (although as I say I have been a monthly season ticket holder for seven years, with the odd break for holidays, so its not as sharp as all that).
But "or have been very recently"? No, I'm sorry but I'm not having that. I am a FCC Monthly Season Ticket holder right now, FCC, and you should know that. How is this relationship going to work if you don't keep up to date with what's going on in my life. You expect me to stay abreast of what you're doing, developments in your world, and I do, but it can't all be one way. Is this not an equal relationship?
The letter then goes on to tell me about the Seats For You programme, which is apparently going to add 4000 more seats at peak times "from May" - I'm sure that deadline has moved. Which is all well and good, except that the train I regularly get in the mornings (again, see my previous post), which was a very handy time that allowed me to have breakfast with The Little Commuter and still get to work on time, has recently without warning been cut in half, reduced form eight coaches to four. It's not too hard to figure out why, because clearly having a train running at peak times that doesn't get completely full is clearly a waste of capacity that would be welcome elsewhere on one of the exceptionally crowded services. But it's the way they've just gone ahead and done it on the sly, without so much a tannoy announcement, as if this was always part of the plan, that gets me. They make a big song and dance about how well they're doing and how great we should all be feeling ("You've never had it so good" to quote that politician bloke) and then try to sneak little things through on the sly. I feel slighted.