tag:blogger.com,1999:blog-29241733.post5291956440001100978..comments2023-09-18T14:33:56.550+01:00Comments on The Happy Commuter: Why brands, and branding, have no place in politicsAnonymoushttp://www.blogger.com/profile/14348730105069474869noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-29241733.post-42612308375404482882014-12-02T10:04:25.628+00:002014-12-02T10:04:25.628+00:00Oh, and I accept your point about the phrase "...Oh, and I accept your point about the phrase "Brand practitioner." What was I thinking?Anonymoushttps://www.blogger.com/profile/14348730105069474869noreply@blogger.comtag:blogger.com,1999:blog-29241733.post-60080262921771653912014-12-02T10:02:06.910+00:002014-12-02T10:02:06.910+00:00Thanks for your comments, Careful Watcher, and I a...Thanks for your comments, Careful Watcher, and I appreciate your taking the time to read my post. <br /><br />I shall adjust the Shakespeare reference, as you kindly suggest.<br /><br />You do seem to have missed my point, though. There is a difference between branding and marketing. The thing about branding, and the reference to UKIP, is that their message is distilled into such simple terms that the detail is considered unimportant.<br /><br />Branding is about simplifying; marketing is about understanding your audience, and adapting your message accordingly.Anonymoushttps://www.blogger.com/profile/14348730105069474869noreply@blogger.comtag:blogger.com,1999:blog-29241733.post-82223387916410129172014-11-28T03:30:37.051+00:002014-11-28T03:30:37.051+00:00amidst the author's verbosity, and desperate s...amidst the author's verbosity, and desperate scrambles towards reasonable punctuation, through horrid cliches and ill-wrought paraphrasing (the crucial line would be 'aye, there's the rub'), (s)he garbles what might be a decent point: politics could be about more than branding.<br /><br />yet a 'brand practitioner' (what is that?) ought perhaps encourage the value of 'branding' to any organisation; its vitality, its flexibility, its capacity to confirm half-formed thoughts and wishes. <br /><br />"I say no" is all that's offered here, but "Brand UKIP's success ... [says]. . . branding isn't working". This is ill-conceived nonsense, a fine example of why blogging as ignorant vox pops.<br />careful watchernoreply@blogger.com